Our Story

James Michelle Jewelry was born from the raw beauty of life’s highs and lows—crafted as an escape, anchored in hope, and designed to hold meaning.

Originally founded by artist and designer Jamie Israel, James Michelle quickly became known for its heartfelt craftsmanship and coastal spirit. Jamie poured her soul into the brand during a deeply personal chapter of her life—drawing strength from the sea, stamping meaning into metal, and sharing pieces that spoke to resilience, hope, and connection.

As the brand grew, so did its community. What began as one woman’s creative escape evolved into something much bigger—a beloved online destination for those who find magic in the details, and who carry the ocean with them wherever they go.

In 2024, Jamie stepped away from the day-to-day of the business to focus on her health and personal journey. She remains part of the heart behind the brand—an enduring source of inspiration whose creative spirit continues to ripple through everything we do.

Today, James Michelle continues to grow with the same heart and spirit that started it all. Every design is rooted in our love for the ocean, the adventure of coastal living, and the stories we share along the way.

This is more than jewelry. It’s a celebration of life’s moments—sun-soaked, salty, and full of soul.